How I Promote My Handmade Jewellery: Marketing and Finding Customers

If you’re interested in handmade crafts and thinking of starting your own business, welcome to part three of my blog series.
If you missed the earlier posts, you can catch up here:
 – Getting Started: My Journey
 – Costs and Financial Challenges

Why Instagram is My Main Sales Channel

Instagram definitely brings in the most traffic and sales for me. With a modest ad budget of around €200-300 monthly, I focus on creating reels, carousel posts, and stories to keep my audience engaged.

• Photo content showing jewellery worn on real people gets the best reaction.

• Keeping up a regular posting schedule and encouraging engagement is a big ongoing learning curve.

My Experience with Etsy and My Own Shop

Etsy helps me make sales but with its high fees, I have to raise prices, which lowers customer interest.
My own Shopify store is still young — it takes time for Google to pick it up and start showing it organically, so growth is slow but steady.

Building Relationships and Authentic Marketing

The toughest part has been building genuine engagement. I try to be as authentic as possible and share real behind-the-scenes moments. It’s this honesty I hope will help me build trust with my customers.

If you have experience or tips on marketing handmade products, I’d love to hear from you!

A Little Promotion – Check Out My Bestsellers!

Want to see which pieces are my customers’ favourites? Take a look here [link to bestselling products], and get inspired!
Or explore the whole collection in my online shop:  BEST SELLER